Archive | June, 2012

Paperchase customer wins National Stationery Day prize draw

25 Jun

Clare Finney, a 26 year old teacher in Newcastle, won a £250 stationery hamper in a prize draw on Twitter and Facebook on National Stationery Day in April.Clare is a great letter writer and a real stationery devotee who has recently started her own online stationery business, Pink Box Crafts that supplies handmade envelopes.


Clare was presented with her hamper which included products from Paperchase as well as many exhibitors at the Stationery Show, by Chris Leonard-Morgan, organiser of National Stationery Day and the London Stationery Show and Emma Tilley, assistant manager of Paperchase’s Newcastle upon Tyne store where Clare buys her stationery.
“It’s hard to choose my favourite piece of stationery. I don’t know what I would do without my Stabilo highlighter and Post-it notes,” says Clare. “The best place to buy is Paperchase – I don’t think I ever leave without buying something, especially paper to make envelopes for Pink Box Crafts.”
National Stationery Day is to become National Stationery Week in 2013, following this year’s runaway success that resulted in massive exposure in national, consumer and trade press and on radio, Twitter, Facebook, blogs and websites worldwide.

Source: Gifts Today Magazine

Outdoor Play – New Research

22 Jun

A research survey has suggested that outdoor play is making a comeback due to cash strapped parents choosing free days out in the park.

The poll, which includes 1,250 UK parents of school-age children, suggests 44% of youngsters are now spending more time playing outside than they did two years ago.

Parents are discovering that days out to local parks can be more cost effective over other trips like the cinema. England’s weather, however, is the greatest obstacle for outdoor play.

Three-quarters of the parents surveyed said they were aware that they could have a cheap day out visiting parks and green spaces which would also be fun and educational for the family.

The research was taken for food manufacturer Arla’s Kids Closer to Nature campaign. Launched in January 2011, the campaign is encouraging children to embrace more outdoor play.

Kids Closer to Nature is a programme that will see Arla develop a range of activities throughout 2011 and is designed to encourage children of all backgrounds and locations to experience the outdoors and take them ‘closer to nature’ on a daily basis.

As part of the campaign, a grant scheme for members of the public to create natural spaces is also being launched.

Tim Gill, Author and play campaigner, said: “Times are hard, so parents have to make savings. But the good news is that families are realising that fresh air costs nothing. Getting under the open sky – whether in a local park or the great British countryside – is the perfect way for kids to explore, have adventures and feed their curiosity and imagination.”

Source: Toyworld 2012

Don’t leave it too late…

21 Jun

The award entries are coming in, each day we open the post to reveal more top toys all waiting to be sent to willing testers.  It’s such an exciting time of year for us!

We want to add a little plea though, testers are often on their holidays near deadline time, so please, please don’t leave it till the last minute to enter.  In order for your product to be given enough time to be tested and reported on properly get the entry in as soon as possible.

We may show you some of our entries next week with some little reviews, we won’t reveal any scores though of course!!

 

Toy Industry News – Blog Match sells to Orbital

20 Jun

It’s been announced today (20th June 2012) that Blog-Match.com has been sold to Orbital Media & Advertising Ltd.

Blog-Match.com (www.blog-match.com) was set up to connect brands with leading online social media influencers / bloggers and is now one of the UK’s leading services of its kind. To date, the service has helped hundreds of brands achieve valuable exposure, to millions of target consumers.

The sale will allow Rainbow PR to put much needed resources into its other activities such as the Rainbow Awards, the Online Awards for Toy excellence. (www.rainbowawards.co.uk).

Orbital Media & Advertising Ltd is one of the UK’s biggest and most successful social media agencies, having worked with blue chip clients such as Adidas, Aviva Insurance, Sudocrem, Infacol and Pernod Ricard. This acquisition will allow Orbital Media to grow its social media engagement opportunities across many different product sectors.

Peter Brady, CEO of Orbital Media and Senior Director, Hayden Allen-Vercoe have said:

‘We see this exciting acquisition as an important part of our future growth strategy, building on the strong Blog-Match.com business concept, to develop a more comprehensive offer.”

For more information please visit www.blog-match.com

Source: Toys n Playthings : June Edition

%d bloggers like this: