Toy Industry News – Blog Match sells to Orbital

20 Jun

It’s been announced today (20th June 2012) that Blog-Match.com has been sold to Orbital Media & Advertising Ltd.

Blog-Match.com (www.blog-match.com) was set up to connect brands with leading online social media influencers / bloggers and is now one of the UK’s leading services of its kind. To date, the service has helped hundreds of brands achieve valuable exposure, to millions of target consumers.

The sale will allow Rainbow PR to put much needed resources into its other activities such as the Rainbow Awards, the Online Awards for Toy excellence. (www.rainbowawards.co.uk).

Orbital Media & Advertising Ltd is one of the UK’s biggest and most successful social media agencies, having worked with blue chip clients such as Adidas, Aviva Insurance, Sudocrem, Infacol and Pernod Ricard. This acquisition will allow Orbital Media to grow its social media engagement opportunities across many different product sectors.

Peter Brady, CEO of Orbital Media and Senior Director, Hayden Allen-Vercoe have said:

‘We see this exciting acquisition as an important part of our future growth strategy, building on the strong Blog-Match.com business concept, to develop a more comprehensive offer.”

For more information please visit www.blog-match.com

Source: Toys n Playthings : June Edition

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