Archive | September, 2012

Award Category: Educational

28 Sep

Winner: Tag Reader

By:  Leapfrog

Age Suitability:  4-8 years

Price: £29.99

Stockist:, Argos, John Lewis

More information:

Description:  Children can hear stories come to life as they touch the Tag Reader to the pages of the specially printed story books.  They will her their favourite characters speak, pictures sing and individual words on the page spoken aloud, helping them learn to read in a simple fun way.

What the testers said:  ‘Loved it, really un-put-down-able!’ and ‘Easy to use, he kept bringing it to me to use again and again’


Highly Commended: Triqo Box Mix (100 Pieces)

By: ARK DIY Products

Age Suitability:  5 years+

Price: £29.99

Stockist:  Toymaster,, A1 Comics

More Information:

Description:  Triqo is a unique construction toy with just two forms, a triangle and a square.  Ten cheerful colours provide endless amounts of construction possibilities.  Kids can let their imaginations go wild!  With 100 pieces in the box.

What the testers said: ‘They loved the colours and the intricacy of this toy, they loved making new things’

Award Category: Arts & Crafts

28 Sep

Winner: Waggle Tagz

By: John Adams Leisure Ltd

Age Suitability: 7 years+

Price:  £18.99

Stockist: Tesco,, Smyths Toys, Toys R Us

More Information:

Description: With the magical Waggle Tagz Studio, decorate and personalise printed images, then laminate to transform them into  fantastic 3D, motion and morphing Tagz to clip onto bags, keys of gifts.  Waggle Tagz brings to life the special effects of the images making them magically move and appear 3D.

The testers said:  ‘She loved making Tagz for her friends’ and ‘Easy to use, good value for money too!’


Highly Commended: Dr Dreadful Zombie Head

By: Spinmaster Toys

Age Suitability: 5 years +

Price:  £24.99

Stockist: Argos, The Entertainer, Toys R Us

More information:

Description: Make gross treats that taste great! Includes brain moulded beaker, zombie head, gear base, 3 body part moulds and syringe.  Contents may vary, suitable for 5+

What the testers said:  ‘My children went back day after day until all the ingredients ran out’

Welcome to the Rainbow Toy Awards 2012!

28 Sep

The day is finally here and over the next few hours we will be announcing the winners of our fourth annual internet toy awards – The Rainbow Toy Awards.

Over the last couple of months our testers have been busily giving each toy a thorough testing. All our testers are registered and vetted as being parents or carers of children…with each award being tested by at least three children or groups of children and the results relayed to us by the adults.

There are ten categories, and with our highest number of entries in any year so far, it’s a hotly contested event. To give you an idea of how good the winning products really are – for every toy you see mentioned today there are a huge number that didn’t quite make the winners or highly commended list.

So without further ado let the awards begin!

The Awards 2012

26 Sep

Don’t forget, Friday 28th September the Rainbow Toy Awards 2012 are announced….

Check back this Friday too who are the winners of the coveted Rainbow Toy Awards!

The awards will be announced live here to the public, and to the toy trade via our trade press.  Gurgle Magazine and Mums Survival Guide will both announce the winners and highly commended too, so everyone will be ready to make their Christmas Wish List by the end of the ceremony!

The awards begin at 10am – see you there!

Fun as a Gran with Telestrations…

25 Sep

Another testing afternoon was reported by Elaine on her blog Fun as a Gran.

Seems everyone had fun and hoots of laughter – we wonder what the scores are for this toy….will it win?

Pumpazing is tested to its Limits….

24 Sep

More of our super testers have been in action this week and forms are coming back in droves… the Rainbow Awards Postman is weighted down with letters! enjoyed Pumpazing and their review is here – Pumpazing Review

Our testers are having heaps of fun!

20 Sep

All across the UK mini testers are having fun, and working hard to get all your scores back to us on time!

Fly Trap ! by Esdevium Games gets a thorough going over at the home of Rollercoaster Mum


She’s one of our official testers this year and it looks like the girls had a whole heap of fun taking part, thanks ladies!


Mums get to read about the Awards…

5 Sep

The Mums Survival Guide is the latest publication to guarantee coverage of the Rainbow Awards.  Their Christmas issue will be read by over 100,000 mums in the South East, so all our winners will receive valuable added coverage just before Christmas!

The Mums Survival Guide is a free magazine distributed in all the major supermarkets.

Over Half a Million Unique Visitors look set to see the Online Ceremony…

4 Sep

Our friends at top parenting title Gurgle Magazine have just confirmed coverage of the Rainbow Awards, so their 350,000 unique visitors to the site will all see the online live ceremony and gain access to ‘How to Buy’ links for all the winners.

This added to our own unique visitors plus our extensive blogger and tester network will raise the opportunities to view the awards on September the 28th to in excess of 500,000 unique visitors.

A great opportunity for all the winning toys!


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