About

About the Rainbow Awards for Toy Excellence

Since 2009 Rainbow have organised awards for toy excellence, in 2011 these were rebranded as – The Rainbow Awards for Toy Excellence (or The Rainbows for short).
The Rainbows reward the very best new toys, helping consumers to make smart choices in the run-up to Christmas and beyond.
Each toy entered is tested by children along with their carers or parents. We carefully select them for the correct age, gender and setting. Our specialist testers are from varied backgrounds allowing testing in group settings such as schools and childcare and also on an individual basis.
Plus all toys will be tested and reviewed by our various blogger testers and reviews will appear on the blogs.
Feedback is collated on each toy to enabling us to choose the top toys and present awards accordingly.
Each category has one overall winner as well as one ‘Highly Recommended’ entries.
Timeline
January 1, 2013: Entry period opens
September 6, 2013: Entry period closes
September 27, 2013: Winners announced