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Award Category: Games

28 Sep

Winner:  LOGO What am I?

By:  Drumond Park Ltd

Age Suitability:  8 years+

Price:  £24.99

Stockist:, Argos, Hamleys, The Entertainer

More Information:

Description:  A new multi-activity, picture-based game designed especially for children.  Players are asked to ‘guess it’, ‘draw it’ or ‘describe it’ and there are hundreds of cards featuring well-known brands – from the iPod and Crocs to Heinz and Kellogg’s.

What the testers said:  ‘Really good fun, I was amazed at how many logos he knew’ and ‘A good quality game that will last a long time’


Highly Commended:  Telestrations

By:   John Adams Leisure Ltd

Age Suitability:  8 years+

Price: £24.99

Stockist:, Tesco, Argos, Smyths Toys

More Information:

Description:  A fast paced drawing game based on a round robin of drawing and guessing your opponents objects to reveal hilarious and unpredictable outcomes.  A pictorial twist on the classic Chinese Whispers concept, players keep passing, drawing and guessing until everyone has played with the aim of the game being, the last guess matches the original word.

What the testers said: ‘Lots of fun and plenty of laughing’ and ‘Played for nearly an hour, would be great at gatherings and parties’

Award Category: Wheeled Toys

28 Sep

Winner: First Builders Whirl & Twirl Ride-On Racing Car

By:  Mega Bloks

Age Suitability: 18 months +

Price:  £24.99

Stockist:  The Entertainer, Toys R Us, The Toy Shop Online

More Information:

Description:  Vroom vroom! Race your little one with the bright red Whirl & Twirl Ride-On Race Car.  This innovative Ride-On takes playtime in a whole new direction, with sturdycastor wheels for a quick turning action. Lift the seat to reveal a storage trunk; perfect for transporting favourite toys and moving from room to room.

What the testers said: ‘This toy was an instant hit with my son!’ and ‘It twirls and moves so easily, even really well on carpets, unlike some other ride-on toys’


Highly Commended:  Trail Twister Scooter

By: Ozbozz

Age Suitability:  3 years+

Price:  £19.99


More Information:

Description: Kids will love this funky twist scooter with two large wheels and one small
rear wheel it is easily steered left and right using the cool tilt handle
bars. Simply lean to the left and the scooter will steer left and lean to
the right for a cool right handed turn.

What the testers said: ‘The three wheels meant they were straight on with easy balance ‘

Award Category: Educational

28 Sep

Winner: Tag Reader

By:  Leapfrog

Age Suitability:  4-8 years

Price: £29.99

Stockist:, Argos, John Lewis

More information:

Description:  Children can hear stories come to life as they touch the Tag Reader to the pages of the specially printed story books.  They will her their favourite characters speak, pictures sing and individual words on the page spoken aloud, helping them learn to read in a simple fun way.

What the testers said:  ‘Loved it, really un-put-down-able!’ and ‘Easy to use, he kept bringing it to me to use again and again’


Highly Commended: Triqo Box Mix (100 Pieces)

By: ARK DIY Products

Age Suitability:  5 years+

Price: £29.99

Stockist:  Toymaster,, A1 Comics

More Information:

Description:  Triqo is a unique construction toy with just two forms, a triangle and a square.  Ten cheerful colours provide endless amounts of construction possibilities.  Kids can let their imaginations go wild!  With 100 pieces in the box.

What the testers said: ‘They loved the colours and the intricacy of this toy, they loved making new things’

Award Category: Arts & Crafts

28 Sep

Winner: Waggle Tagz

By: John Adams Leisure Ltd

Age Suitability: 7 years+

Price:  £18.99

Stockist: Tesco,, Smyths Toys, Toys R Us

More Information:

Description: With the magical Waggle Tagz Studio, decorate and personalise printed images, then laminate to transform them into  fantastic 3D, motion and morphing Tagz to clip onto bags, keys of gifts.  Waggle Tagz brings to life the special effects of the images making them magically move and appear 3D.

The testers said:  ‘She loved making Tagz for her friends’ and ‘Easy to use, good value for money too!’


Highly Commended: Dr Dreadful Zombie Head

By: Spinmaster Toys

Age Suitability: 5 years +

Price:  £24.99

Stockist: Argos, The Entertainer, Toys R Us

More information:

Description: Make gross treats that taste great! Includes brain moulded beaker, zombie head, gear base, 3 body part moulds and syringe.  Contents may vary, suitable for 5+

What the testers said:  ‘My children went back day after day until all the ingredients ran out’

Welcome to the Rainbow Toy Awards 2012!

28 Sep

The day is finally here and over the next few hours we will be announcing the winners of our fourth annual internet toy awards – The Rainbow Toy Awards.

Over the last couple of months our testers have been busily giving each toy a thorough testing. All our testers are registered and vetted as being parents or carers of children…with each award being tested by at least three children or groups of children and the results relayed to us by the adults.

There are ten categories, and with our highest number of entries in any year so far, it’s a hotly contested event. To give you an idea of how good the winning products really are – for every toy you see mentioned today there are a huge number that didn’t quite make the winners or highly commended list.

So without further ado let the awards begin!

The Awards 2012

26 Sep

Don’t forget, Friday 28th September the Rainbow Toy Awards 2012 are announced….

Check back this Friday too who are the winners of the coveted Rainbow Toy Awards!

The awards will be announced live here to the public, and to the toy trade via our trade press.  Gurgle Magazine and Mums Survival Guide will both announce the winners and highly commended too, so everyone will be ready to make their Christmas Wish List by the end of the ceremony!

The awards begin at 10am – see you there!

Fun as a Gran with Telestrations…

25 Sep

Another testing afternoon was reported by Elaine on her blog Fun as a Gran.

Seems everyone had fun and hoots of laughter – we wonder what the scores are for this toy….will it win?

Pumpazing is tested to its Limits….

24 Sep

More of our super testers have been in action this week and forms are coming back in droves… the Rainbow Awards Postman is weighted down with letters! enjoyed Pumpazing and their review is here – Pumpazing Review

Our testers are having heaps of fun!

20 Sep

All across the UK mini testers are having fun, and working hard to get all your scores back to us on time!

Fly Trap ! by Esdevium Games gets a thorough going over at the home of Rollercoaster Mum


She’s one of our official testers this year and it looks like the girls had a whole heap of fun taking part, thanks ladies!


Mums get to read about the Awards…

5 Sep

The Mums Survival Guide is the latest publication to guarantee coverage of the Rainbow Awards.  Their Christmas issue will be read by over 100,000 mums in the South East, so all our winners will receive valuable added coverage just before Christmas!

The Mums Survival Guide is a free magazine distributed in all the major supermarkets.

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